Are attractive, gorgeous,
personable, agreeable, great company, smile a lot
Even a whole tub of vaseline smeared
around the lens won't turn me into your typical PR eye
candy...but...
They do
this:
We do
this:
Get the business;
then outsource it to the ‘B’ team.
Tell the truth as
you would want it told.
Agree with anything.
Work on really
specific objectives and targets.
Apply mechanistic PR
distribution.
They don’t do this
We don't do this
Tell you the bad
news in time for you to do something about it.
Say and promise
anything to get your business.
Put in extra,
unbilled hours to make your campaign a success.
Over-estimate the
cost of a campaign, or run up excessive expenses bills.
Discriminate between
taking on clients they can and can't help.
Take on a client we
know we’re unable to help.
Not
all PR folk ‘talk the talk’ but fail to deliver
Standard PR drivel
Bob Little Press & PR
You must understand that PR is all about
awareness, not selling.
We’re trusted by editors and journalists -
so you get coverage that regularly exceeds your
expectations.
It's all about 'doing
lunch'.
It's not what you know but
who you know
You need to be honest
especially when there’s bad news. It will pay dividends for
you in the long run.
You can't measure our
success by column inches.
Facebook, Google Plus and
Tweeting aren't really important for business-to-business
PR.
We aren't precious about 'PR'
and keeping 'PR' in its silo. PR has to support selling and
contribute to the bottom line.
Good, focused PR will open the
door to customer acquisition and market penetration.
The tougher the market, the
more PR can differentiate you from the crowd.
Social media and
social networking has transformed the potential for PR to
help your business - especially since your competition won't
be using it to best advantage.
