four basic ways in which Bob Little Press & PR can promote your
business and reputation. These are:
1. Reputation Management
2. 'Bob in a Box' - 'DIY' PR
3. Campaign-based PR
4. Retained Client
From a client's perspective, we believe that this is the most
To discuss your requirements, contact:
BLPPR agrees a commitment to devote an average of an agreed number
of days per month to the client. Activities include proactive (eg
researching, writing and distributing press releases) and reactive (eg
reputation management) PR.
BLPPR agrees with the client a particular one-off PR campaign.
'Bob in a Box'
For those who want to do their own PR, in-house but lack the
knowledge and the contacts, 'Bob in a Box' provides an excellent
starting point for the 'do-it-yourselfer'.
For just £3,000 (plus VAT if applicable), you get a report which,
working from the general to the specific, examines the issues
relating to ‘online PR’, identifies some ‘editorially monitored’
(free subscription) online news sites and also suggests an online PR
strategy which can be applied to your organisation.
The report covers such issues as the growing importance - and the
skills - of online PR; getting started in online PR; the aim of
(online) PR; the components of ‘online PR’; web-based news sites;
‘other’ news sites; specialist news sites; articles, not news; blogs;
Twitter; other social media – notably LinkedIn; your company
website; miscellaneous observations and tips; viewing figures; other
means of monitoring and measuring the effectiveness of online PR;
internationalisation; generating and dealing with journalist
enquiries, and sector-specific membership and networking
organisations along with other potentially useful contacts.
also provides a list of useful news sites and so on, providing you
with a number of useful contacts to serve as the basis of your ‘PR
To discuss your requirements, contact:
While most business-to-business PR activities are concerned with
stressing a client's positive aspects, there are the often neglected
- but still vital - activities connected with minimising the effects
of adverse or negative messages.
This puts the PR consultant into the role of reputation manager and
even, at times, crisis manager, working with both client and media
to minimise any damage to a client's standing and future business
The best strategy is to prevent a story being published which will
damage a client's reputation - but opportunities to do this are
rare. Often, the first an organisation will know of an 'adverse'
story is when it has been published - perhaps on a blog by a
disgruntled employee, former employee or client.
So, in addition to its comprehensive PR service (which incorporates
positive client promotion with defence against the media's 'dark
arts' if adverse publicity occurs), BLPPR also offers organisations
a 'defence against the dark arts' service.
This service would particularly benefit professional services
organisations - such as solicitors, accountants, insurance
specialists, independent financial advisors, stockbrokers and so on
- which tend to devote few marketing resources to 'proactive PR' yet
which want an 'insurance' against encountering adverse publicity.
Unusually, the cost of this service is determined by the client, not
The minimum reputation management service costs the equivalent of
just one hour's charge-out rate for the client's principal fee
earner per month.
For this, BLPPR undertakes to keep in regular touch with the client,
identifying any potentially 'adverse' issues/ stories that might be
published in any media, including blogs. As and when such a story is
published, BLPPR undertakes to devote the necessary resources - at
no extra cost - to minimise the adverse effects of that story on the
client's reputation and future business prospects.
For further details of this service, call +44 (0)1727 860405 or email