Free PR-related advice

More about PR and how it could help your business...

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At a glance...

Introduction to PR

Getting the best out of your PR agency

Spending enough on PR

Building brand & customer relationships

Advertising basics

PR basics  

Business to Business PR

Online PR

Polishing your PR profile

Successful lobbying

The Art Of Spin
 

PR: in-house or not?

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PR basics: The Value of POSA

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Turning a great idea into a PR campaign

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Public Relations (introduction)

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Getting the best out of your PR agency

Download (PDF format, 33kb)

Spending enough on PR

Download (PDF format, 47kb)

Building brand and customer relationships

Download (PDF format, 30kb)

Advertising Basics

Download (PDF format, 31kb)

Key points about Business to Business PR

Download (PDF format, 59kb)

Online PR 1

Download (PDF format, 30kb)

Online PR 2

Download (PDF format, 32kb)

Polishing your PR profile

Download (PDF format, 131kb)

Keys to successful lobbying

Download (PDF format, 34kb)

The Art of Spin

Download (PDF format, 280kb)

General: How to write the perfect email

http://www.telegraph.co.uk/sponsored/business/sme-business-essentials/9424448/tips-writing-emails.html
 

These documents will open in a new browser window, unless (in Windows) you right-click and "save target as" to your hard drive.

You may need Adobe Reader