Senior trainer survey highlights demand for Web 2.0 business skills
development
Senior corporate training professionals regard the variety of content,
brevity of videos, clarity and simplicity of site design and overall
interactivity as key compelling factors in online-distributed,
video-based business skills training.
The findings are from research conducted by Digital Training Videos -
www.DTVuk.com, whose fast-growing online library of affordable,
on-demand video films communicating key training needs is officially
launched at April's HRD 2008 event in London ExCel.
Specially designed to meet learning needs across the organisational
hierarchy, from strategic senior CEO levels to foundation entry
positions, DTV's training and development contents are based on
intensive in-depth research, consultation and advice from industry
leaders, authors, lecturers & professors at major UK universities and
business schools.
The survey was based on validated responses from a sample of 107 senior
UK learning and development professionals attending last November's
World Of Learning Conference and Exhibition (WOLCE) in Birmingham.
It found 51% of the respondents were from companies employing more than
1,000 employees. Some 52% of these managed budgets of between £50,000
to £250,000 and 33% said they allocate up to 30% of their budget to
digital learning solutions.
Business soft skills - 'very important'
59% of respondents rated business soft skills as 'very important' with
in-house training, video/ DVD purchases and e-learning the top three
most common methods of training soft skills in the current business
landscape.
Focusing on communications, teamwork and leadership advice (the
business soft skills that respondents listed as most relevant to their
companies), DTV delivers engaging, relevant, up-to-date business skills
videos direct to desktops. Core benefits in DTV's training are greater
value, flexibility, choice, quality and trackability.
DTV's bite-sized videos are between eight to ten minutes long and span
personal and professional development, management, leadership,
coaching, communications, customer service, sales, teamwork and
sustainability.
Respondents shown the DTV offer said the factors that were the most
compelling for them were the variety of topic content, the brevity and
succinctness of the videos, clarity and simplicity of site design and
its overall interactivity and usability.
Overall, 49% of respondents indicated that they were 'quite' or
'highly' interested in sourcing soft skills training for personnel from
the DTV library if the pricing and content were right for them.
"Demand increasing"
"The survey shows that, in a fast-changing marketplace, demand for
enhanced professional skills in leadership, communication and
decision-making is increasing," says Head of DTV Sean Walsh.
"In DTV, we aim to provide the choice and flexibility to take learning
into the home and workstation with high quality, relevant content that
entertains and educates.
"Moreover, we aim to deliver interactivity, innovation and
up-to-the-minute business skills learning in a format that is
affordable as well as educational and entertaining.
"We believe that the payback for both individual and employer is shared
intellectual health and wealth," he adds.
DTV is intended as an employee performance support system (EPSS) for
large organisations and academic institutions to provide just-in-time (JIT),
just-enough and 'just-for-me' learning for learners who are
geographically dispersed.
Yet, thanks to its low cost and accessibility, it is equally
appropriate for individual self-learners and workers in small and
medium enterprises (SMEs).
Users can plan, monitor and analyse the learning progress of
individuals or a team. Time spent on each topic can be recorded to
determine the user's learning route and chart future development goals.
"Each screening is an end-to-end learning experience with accompanying
support materials including a summary buzz-bite video, learning pack,
summary notes and a topic quiz to reinforce key learning points," says
Sean Walsh.
"It should meet both learners' and training managers' needs - as
revealed in the World of Learning survey."
The service launches at HRD (April 15th -18th 2008, London ExCel) on
Stand 500 with an initial release of 20 newly produced films under the
categories of communication, sales, customer service and teamwork. New
content and titles are being uploaded every month.
Ends
Notes for Editors:
Survey
Source: World of Learning Conference & Exhibition (WOLCE) November 2007
Sample: 107 visitors (validated)
About DTV
DTV (Digital Training Videos) delivers engaging, relevant, up-to-date
business skills videos direct to desktops. DTV provides hassle-free
access to an extensive library of highly stimulating, affordable,
on-demand video films communicating key training needs. Focusing on
communications, teamwork and leadership advice, DTV empowers users with
key knowledge for professional self-improvement.
DTV offers bite-sized videos (between eight to ten minutes long) and
downloadable support material available on licence packages or
pay-per-view pricings. Users can view and select from an easily
navigable topic library, spanning personal and professional
development, management, leadership, coaching, communications, customer
service, sales, teamwork and sustainability.
DTV can also be deployed as an employee performance support system (EPSS)
for large organisations and academic institutions to provide
just-in-time (JIT), just-enough and 'just-for-me' learning for
employees who are geographically dispersed.
DTV - delivering quality learning for today's business generation.
Further information:
Sales & Marketing: James Ralph / Kelvin Lee, DTV, +44 (0) 844 225 2005
Media: Peter Muir, Bob Little Press & PR, +44 (0) 1296 715228
