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Bob Little Press & PR
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PRESS INFORMATION ISSUED ON
BEHALF OF:
Giunti Labs
Abbazia dell'Annunziata,
Via Portobello - Baia del Silenzio,
16039 Sestri Levante (GE), Italy
Phone: +39 0185 42123; Web
www.giuntilabs.com
6th July 2010
Five point plan for achieving economic competitiveness through
worker competency
Fabrizio Cardinali,
CEO of Giunti Labs and chair of the European Learning Industry Group
(ELIG), has presented a five point plan to ensure economic
competitiveness through worker competency in the face of global
economic challenge and change. Cardinali was speaking at the recent
Training Transformation Symposium, held at the Royal School of
Mechanical Engineering (RSME) in Chatham, Kent.
Having pointed out that we are living in a time of change when we
are all encouraged to do ‘more with less', the conference's
chairman, Tim Redfern, of Holdfast Training Services, went on to say
that people learn in different ways and concluded: "We have an
obligation to deliver the best training we can and, in these
changing times, that involves the contextualisation and
personalisation of knowledge."
Cardinali commented that the biggest challenge today, faced by those
in every sector of the economy, is not leading the competition but
surviving it. He claimed that the rate of economic change is so
great that today's ten top jobs did not exist in 2004 and went on to
predict that the current ‘media age' will limit Europe's economic
growth by at least one per cent per year for the next three decades.
"In the past, Europe faced economic competition from emerging
economies, such as China, purely in terms of price," Cardinali said.
"Now, these economies are ‘skilling up' and competing in terms of
quality as well as price."
Viewing today's economic climate in a historical context - equating
it with the change in the world's economy when America was
discovered and recalling that the time when Europe led the world's
economy was during the Renaissance when enormous wealth and
patronage was concentrated in the hands of relatively few families,
such as the Medici family - Cardinali's recipe for surviving the
global economic crisis is to create a multi-disciplinary meeting
point for learning industry creativity and innovation.
In particular, Cardinali advocated:
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Bridging skills
and competency gaps by adopting competency-based qualifications
which take account of the rapid changes in the skills and
knowledge that today's workers need (rather than rely on the
rigid, formal structure of national qualifications currently in
place)
-
Fostering
personalised learning. Cardinali explained: "The traditional
idea is that you produce average curricula to train average
people. Now, however, the technology exists to allow you to find
out what each individual doesn't know and needs to know - and
this allows you to design learning materials for that person and
so speed up his/ her time to competence.
-
Using new media
and knowledge distribution channels. Cardinali added:
"Traditional means of imparting learning, from books to
broadcasting, were ‘individual massification'. Today's
technology enables us to use ‘massive individualisation'. This
is achieved via the use of open and interoperable digital
repositories of skills and competencies; qualification tests,
and remediation contents, delivered via new media and knowledge
distribution channels (including viral casting, such as You
Tube, and social casting, such as LinkedIn, Facebook and Second
Life) - to reach a targeted but widespread audience and deliver
personalised learning plans and portfolios."
-
Conceiving new
pedagogical formats to motivate and engage each learner, via
constructive, personalized self-development learning rather than
‘behavioural, prescriptive learning'. This enables the delivery
of personal ambient learning (PAL) - learning that follows the
learner, knows where the leaner is, what s/he needs to know and
so on.
-
Using open and
interoperable technologies to enable the interchanging of
standard components in learning design, development and
delivery. This is done via e-learning service oriented
architectures (SOAs) which separate learning management systems
(LMS) and learning content management systems (LCMS) to produce
PALs which are ubiquitous, wireless, broadband and mobile
providing just-in-time services, empowering the personalise
learning experience.
Cardinali
concluded: "'E-learning 1.0' was characterised by the rapid
authoring of ‘traditional' education contents online. It was
prescriptive and gave rise to the ‘unsatisfied user' issue.
‘E-learning 2.0' is characterised by self-generated, grass roots
learning content production, profiling and exchange. There is still
low average user satisfaction but we are beginning to see the
emergence of ‘learning communities'.
"'E-learning 3.0' will see learning become personal, using
constructive pedagogy and delivering individualised contents," he
said. "It will be characterised by de-structured, well produced
content which will be tagged using XML to make it available via
mobile devices."
Other speakers at the Symposium included Debbie Carlton, of Dynamic
Knowledge; Jim Potts, of the Defence Academy; the Royal Navy's
Lieutenant Alex Smith; Graeme Duncan, of Caspian Learning; Dr Majid
Al-Kader, of Skills2Learn; Adrian Snook, of Learning Accelerators;
Steve Barden and Julie Read of LINE Communications, and Dr Keith
Williams, of the Open University.
End
About Giunti Labs
Giunti Labs
www.giuntilabs.com is a leading Online and Mobile Learning
Content Management Solutions provider with offices around the world.
Giunti Labs provides a wide range of solutions for content
development, content management and content delivery, covering:
-
Multi-language
bespoke content production
-
Content
management and digital repository platforms
-
ePortfolio and
skills management solutions
-
Mobile learning
technologies
-
Consulting and
professional services
Giunti Labs
provides solutions to many sectors including public sector, defence,
manufacturing, finance, retail, ICT, education and healthcare.
Giunti Labs is part of Giunti Group, a leading educational and
cultural heritage publisher with roots back to 1841. Over the years,
Giunti has built a catalogue of over 12.000 titles and has acquired
new brands worldwide.
About
EngenderHealth
EngenderHealth is a
leading international reproductive health organisation working to
improve the quality of health care in the world’s poorest
communities. EngenderHealth empowers people to make informed choices
about contraception, trains health providers to make motherhood
safer, promotes gender equity, enhances the quality of HIV and AIDS
services, and advocates for positive policy change in more than 20
countries around the world. Visit
www.engenderhealth.org
The Oxford Maternal &
Perinatal Health Institute (OMPHI) is based at Green Templeton
College, the University’s newest college with an academic agenda
focusing on issues relating to human welfare ( www.gtc.ox.ac.uk)
Oxford University’s
Medical Sciences Division is one of the largest biomedical research
centres in Europe. It represents almost one-third of Oxford
University’s income and expenditure, and two-thirds of its external
research income. Oxford’s world-renowned global health programme is
a leader in the fight against infectious diseases (such as malaria,
HIV/AIDS, tuberculosis and avian flu) and other prevalent diseases
(such as cancer, stroke, heart disease and diabetes). Key to its
success is a long-standing network of dedicated Wellcome
Trust-funded research units in Asia (Thailand, Laos and Vietnam) and
Kenya, and work at the MRC Unit in The Gambia. Long-term studies of
patients around the world are supported by basic science at Oxford
and have led to many exciting developments, including potential
vaccines for tuberculosis, malaria and HIV, which are in clinical
trials.
Further information from:
Minna Leikas, Giunti Labs, +39 3489 399127
Bob Little, Bob Little Press & PR, +44 (0)1727 860405
