17th April 2007

Identifying room for business and individual improvement

Organisational research specialist Quantify has sounded a note of caution to firms that, having received the results of an Employee Satisfaction Survey, they must decide what to do as a result of the survey's findings.

"When you conduct an Employee Satisfaction Survey or Customer Satisfaction Survey, the volume of data generated can be overwhelming," explained David Lusty, Principal Consultant at Quantify, who has some 17 years experience in devising and conducting these surveys - and more years as a user of their results.

"There are often so many points where improvement is possible, it is hard to know where to begin," he said.

Consequently, Quantify has introduced a new Priority for Action (PFA) approach to the reporting of survey results. It claims that the PFA approach helps clients to identify the improvements which will provide the best payback.

Lusty commented: "If a particular feature of what you do isn't important to employees or clients, there isn't much to be gained by improving it - even if people think you currently do it very badly. The areas to work on are those which are both important to people and where they find your current performance disappointing."

The Quantify PFA system combines satisfaction ratings and importance ratings to provide striking evidence of the areas which will provide the best return on your investment in improvement. According to Lusty, Quantify's PFA approach is helping many of its larger clients in the public and private sectors to decide on human resources development strategies that are contributing directly - and swiftly - to achieving these organisations' targets and business goals.

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Notes for Editors

About Quantify! Ltd

Operating an organisation successfully requires accurate, current and comprehensive management information on all the things that influence the success of the organisation - including how it feels to do business with it or be employed in it.

Quantify discovers this information through employee and customer satisfaction research, web-based or on paper, either in a standard or custom built format. Its services include:

• Employee satisfaction surveys

• Customer satisfaction surveys

• 360 degree feedback

• Internal customer satisfaction surveys

• Course assessments

• Leaver survey

• Quantify projects are designed and reported to provide clients with useful, accessible management information which can drive improvement, rather than just being 'nice to know'.

Quantify's founder and principal consultant, David Lusty MCIPD MMS(Dip) MIMC CMC, worked in local authorities for 11 years, in management services and latterly in personnel management. He joined Avis Rent a Car Ltd in 1978, and stayed 12 years, 10 as head of the UK personnel department. He was Director of Personnel and Management Services when he left Avis in 1990 and founded Quantify.

Governed by the codes of professional conduct of the Institute of Management Consultancy and the Chartered Institute of Personnel and Development, Quantify operates to the highest ethical and professional standards.

Further information from:

David Lusty, Quantify! Ltd: 020 8876 8680 / 07956 518070
Bob Little, Bob Little Press & PR: 01727 860405 / 07850 508209