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PRESS INFORMATION ISSUED ON BEHALF OF:
Learning Light Ltd
Sheffield Technology Parks, Suite 21, Cooper Buildings, Sheffield S1
2NS, UK
Telephone: 0114 307 2357/2368; Web
www.learninglight.com
30th July 2014
EdTrIn reveals its innovative business model to the UK's top
e-learning suppliers
At an event which attracted the UK's top suppliers of
online-delivered learning content, held at the end of July in the
Australian High Commission in The Strand, London, Graeme Coomber,
CEO of EdTrIn explained his organisation's aim of managing a
lifetime of learning for large numbers of the world's population -
beginning with those living in the Asia-Pacific, Indian
sub-Continent and MENA regions.
'EdTrIn is a content delivery
platform which can provide thousands of learning programmes to
millions of learners,' said Graeme. 'We believe that EdTrIn's
business model is unique within the e-learning market.
'Our medium-term goal is to be servicing the lifetime learning needs
of 1m people within three years. This means that we'll be helping
these people to manage their learning needs from their early adult
years to retirement.'
According to Graeme, EdTrIn - which is due to float on the Frankfurt
Stock Exchange in the next few weeks - already has agreements in
place to deliver education and training materials, via various
online learning technologies, to those living in urban and remote
areas in the Asia-Pacific region as well as the Middle East.
'Already, the world market for education is $4.4tr annually,' he
said. 'That's more than the world's total expenditure on armaments
and software combined.
'And, with the growth in the world's population, as well as an
increasingly highly competitive global marketplace, there's every
likelihood that this expenditure on education will continue to
grow,' he added.
Hosted by Geoffrey Conaghan, The Agent-General for Victoria,
Australia, the event was intended to encourage the UK's top
e-learning content producers to become suppliers to EdTrIn. In
addition to a presentation by Graeme Coomber, those present also
heard from EdTrIn's head of Global Education and Training Solutions,
Dr Abdul Khan; Jim Dickson, its Director of UK Acquisitions, and
from David Patterson, a Director of Learning Light, an organisation
which advises EdTrIn and helps others to improve their business
performance via e-learning and learning technologies.
Drawing on Learning Light's recent report on some the world's
leading e-learning markets - A Review of the e-learning markets of
the UK, EU and China 2014 - David Patterson focused on an analysis
of the Chinese market, where e-learning is known as 'model digital
education'.
Dr Abdul Khan, a former Assistant Director-General for Communication
and Information for the United Nations Educational, Scientific and
Cultural Organisation (UNESCO), reminded delegates that, although
the world is experiencing a technology revolution, we should be
conscious of the human dimension of that technology. He concluded
that this, in the form of learning and development activities around
the world, offered a great many opportunities for EdTrIn and its
partners.
Outlining the EdTrIn model, Jim Dickson explained that EdTrIn wants
to offer content providers a platform to deliver content into the
Asia-Pacific, the Indian sub-Continent and MENA regions and it wants
to offer its customers learning content that leads to some form of
qualification.
EdTrIn recently opened its Australian Education Development and
Operational Headquarters in Melbourne, Australia, to market online
learning technologies and materials to the Asia-Pacific market -
especially to China, India, Malaysia, Singapore, Indonesia, Thailand
and
Myanmar.
End
About EdTrIn
EdTrIn - the name derives from a combination of 'Education',
'Training' and 'Innovation' - is a delivery and marketing platform
for demand side education, training and innovation development. Its
solution has been designed to provide solutions for students,
businesses and governments. The EdTrin delivery platform is the only
e-learning environment that has the capability to deliver blended
learning solutions via the internet (PC, tablet or smartphone)
and/or the digital broadcast TV media in any combination,
facilitating both urban and rural coverage.
EdTrIn is run by a management team comprising senior former UNESCO
executives, Silicon Valley entrepreneurs and experienced education
professionals who, between them, have built six online universities
and have over 90 years' experience in delivering disruptive change
in the industry.
About Learning Light Ltd
Sheffield-based Learning Light, founded, in 2005, provides advice
and help to organisations using e-learning and learning technologies
to improve their business performance. It's one of the few
organisations in Europe that publishes regular research on the
e-learning market - notably publishing in-depth reports on the UK
and European e-learning markets, encompassing market size, growth
projections and technology trends.
Learning Light's research has been used widely by Governments to
inform economic policy; by universities and education
establishments; by journalists; by investors evaluating new
opportunities and by other research organisations.
Learning Light provides support for clients at all stages of an
e-learning project and also offers ready-developed e-learning
courses in a variety of topics, as well as a range of courses for
the engineering, manufacturing, waste management and recycling
sectors. It is a WAMITAB Approved Centre to deliver qualifications.
Further information from:
David Patterson/ Gill Broadhead, Learning Light, +44 (0)114 307
2357/2368
Graeme Coomber, EdTrIn, +44 (0) 7971 900 650
Bob Little, Bob Little Press & PR, +44 (0)1727 860405
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