PRESS INFORMATION ISSUED ON BEHALF OF:

Silver Fox Limited

Swallow Court, Swallowfields, Welwyn Garden City, AL7 1SA, UK

Tel: +44 (0)1707 373727

www.silverfox.co.uk


8th May 2013

Private Eye magazine spots Silver Fox

The beady gaze of the celebrated satirical magazine, Private Eye noticed a recent Margaret Thatcher-related press release from Silver Fox, a leading UK manufacturer of labelling solutions.

Over the years, Private Eye has taken a great deal of interest in Margaret Thatcher and even produced a ‘souvenir’ issue (Private Eye number 1338) to mark her death. In the next edition (number 1339, dated 3rd to 16th May), page 16 carried the following report:

The funeral of Baroness Thatcher, the UK’s first female prime minister, which takes place on Wednesday 17th April at St Paul’s Cathedral, London, will be of special significance for those who have personal memories of her. Among those is Nick Michaelson, CEO of Silver Fox, the UK manufacturer of high performance labelling solutions. He met Margaret Thatcher when, as prime minister, she opened the Offshore Europe ’85 exhibition and conference on Aberdeen in September 1985…

“Understandably, we haven’t been invited to her funeral,’ [Michaelson] added. ‘Instead, we’ll be continuing our work with engineers across the globe helping them turn time into profit utilising our world leading solutions, designed, developed and made by us here in the UK.”’ – Press release by labelling firm Silver Fox Ltd, 16 April.

It also reproduced an advertisement for the Avenue Tennis Club, published in the Hendon and Finchley Times, which also mentioned Baroness Thatcher – and headed the report ‘Desperate Marketing’.

Nick Michaelson, Silver Fox’s CEO, commented: “The Eye’s headline may reflect a valid view, of course – but now all of Private Eye’s 206.000 or so readers know that Silver Fox is a UK manufacturer of high performance labelling solutions and works with engineers across the globe, helping them turn time into profit utilising world leading solutions.

“Far from ‘desperate’ – it’s been very effective!

“A mention in Private Eye - a magazine that I, for one, have enjoyed reading over many years - is quite an accolade. And it has helped us grow our brand recognition by a further 206,000.

“My thanks to the team at Private Eye for their kind support.”

About Silver Fox Ltd

A leader in UK manufacturing labelling solutions using a special Plug’n’Play thermal printer or a standard office printer - ensuring fast and efficient identification of cables, wires, optical fibres, panels and equipment - Silver Fox delivers solutions for the Energy, Power, Rail and Data & Telecoms industries worldwide.

Silver Fox’s production of independently tested durable labelling is only part of the story. It also offers three levels of software, all of which are downloadable from the Silver Fox website, for free trial. Developed in conjunction with engineers over the past 15 years or so, these software solutions offer an array of unique time-saving options which, for the time-critical project, can turn time into profit.

Silver Fox tests its labels at recognised independent UKAS certified test laboratories in compliance with a number of different MIL and other standards. Silver Fox is ISO 9001:2008 registered. Silver Fox has spent over 30 years developing its products. Its commitment to global business was recognised in 2005 by the Queen’s Award for Enterprise – International Trade.

Further information from:

Nick Michaelson,
Silver Fox Ltd, +44 (0)1707 373727; nickm@silfox.com