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PRESS INFORMATION ISSUED ON BEHALF OF:
Tata Interactive Systems
18 Grosvenor Place, LONDON, SW1X 7HS
tel 020 7235 8281; fax 020 7235 8727; web: www.tatainteractive.com
and
PHM Group Limited
44 - 48 Paul Street, LONDON, EC2A 4LB
tel 020 7613 6700; fax 0207 613 6766; web:
www.phm.co.uk
25th October 2006
The 'Beautiful Game' helps build manpower planning skills
Football - a game known the world over - forms the metaphor for an
e-learning programme on manpower planning, produced by the global
e-learning producer, Tata Interactive Systems (TIS), for Royal Mail.
When Royal Mail realised that those managing and administering its mail
centre staff throughout the country needed to understand both the
principles and practicalities of manpower planning as well as operate
their existing manpower planning system, it commissioned TIS to produce
some relevant e-learning materials.
TIS's Rohit Sharma explained: "We decided to introduce the concept of
manpower planning through game-based learning - a concept that is
relatively new to e-learning, although in its non-electronic form,
learning from playing games is probably as old as humankind itself.
"The game that we developed finds each learner as the manager of a
football team. The learner has to select his/her team to play against a
team managed by the computer.
"However, the learners have to take account of players becoming
injured, receiving yellow or red cards during the game and even
forgetting to turn up for the kick-off!" he said. "Among other things,
the game teaches the learners to make contingency plans - which is a
key concept in manpower planning."
Having mastered the football management game, learners apply their new
knowledge and skills to Royal Mail's computer-based manpower planning
tool within a controlled environment. If they make any errors, they
receive 'yellow' or 'red' cards and, at the end of the programme, they
receive a computer-generated assessment test.
The game based learning materials, which went 'live' some nine months
ago, are attracting a growing number of users among the Royal Mail's
mail centre managers and administrators. In July alone, some 342 users
completed the programme - although it could be that they were
experiencing 'withdrawal symptoms' at the end of this year's World Cup.
End
Notes for editors
About Tata Interactive Systems (TIS)
Tata Interactive Systems (TIS) is a global pioneer in e-learning, with
more than 15 years of experience in designing and developing innovative
and cutting-edge e-learning solutions. TIS is a part of the $18 billion
Tata Group - one of the largest and most trusted business conglomerates
in India.
TIS employs a global team of over 900 multi-disciplinary specialists -
a unique mix of project managers, software engineers, instructional
designers, content developers, visual designers and animators. Its
service bouquet includes Simulations, Systems Training, New Hire
Training, Business Processes and Skills Training, Regulatory and
Compliance Training, Sales and Customer Service Training, Adaptive
Assessments, Story-based Learning Objects, M-Learning and EPSS. TIS
also has a K12 math practice and a K12 content practice, as well as
having substantial experience in developing learning content and tools
across keystages and subject areas.
Powered by creative talent, sound processes and technological
excellence, TIS has developed e-learning solutions for more than 300
clients - including 50 Fortune 500 companies - across the US, the UK,
Australia, Mainland Europe, Japan, UAE and India. Its client roster
includes leading corporations, renowned educational institutions and
government bodies such as American Airlines, British Airways, Citibank,
Colgate-Palmolive, ExxonMobil, GE, GlaxoSmithKline, HP, McGraw-Hill,
ntl, Orange, Pearson Education, Qantas, Qwest, Royal Mail, Swiss Re,
UNICEF, University of Phoenix, University of Maryland and Vodafone,
along with Hodder, Oxford University Press, Granada Learning, Nelson
Thornes, Research Machines PLC, Compass Learning, Florida Virtual
School, Harcourt, Prentice Hall and, in the government sector, BECTA,
UFI and DODEA.
Apart from holding ISO 9001 certification, TIS is the only e-learning organisation in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. TIS’s quest for excellence is reflected in numerous prestigious industry awards, including a Silver - Brandon Hall Excellence in Learning Award 2005 and 2004, APEX 2005 Award of Excellence, BETT 2004 Best Product Award, and 2 Business World-NID Design Excellence awards.
For more information log on to www.tatainteractive.com
About the Tata Group
The Tata Group, established in 1904 by the great visionary Jamsetji Tata, is one of
Indias largest and most trusted business houses. The group pioneered the industrial revolution in India by founding, among other things, the first steel plant, power plant and chain of luxury hotels.
The Group employs more than 330,000 people in 91 companies across diversified industry sectors including steel, automobiles, cement, telecom and IT. Generating revenues to the tune of £7bn per year
2.6 per cent of Indias total GDP it is recognised as a leader in several industry segments such as such as steel, power, software exports and chemicals. It is also the parent company to Tata Consultancy Services
(TCS), Asias largest software producer.
Further information from:
Alan Samuel, Tata Interactive Systems, 020 7905 0156, www.tatainteractive.com
Bob Little, Bob Little Press & PR, 01727 860405,
www.boblittlepr.com
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