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PRESS INFORMATION ISSUED ON BEHALF OF:
Tata Interactive Systems
18 Grosvenor Place, LONDON, SW1X 7HS
tel 020 7235 8281; fax 020 7235 8727; web: www.tatainteractive.com
15th February 2008
Bronze IITT Award
for Tata Interactive Systems
The global learning provider, Tata Interactive Systems (TIS), won a
bronze award in the eLearning Project of the Year category at the
Institute of IT Training (IITT) Awards, announced at the Dorchester,
Park Lane, London, in February. The IITT Awards recognise outstanding
examples of high standards, best practice, innovation and excellence
within the IT training sector.
TIS won its award for a game - using its Game-based Learning Objects (GamBLs™)
model - which it developed for ICICI Bank in India. The game casts
players - drawn from ICICI Bank's Process Managers - as airport
managers and involves optimising the airport's revenue by managing the
throughput of travellers.
This helped the managers to learn the principles behind the bank's
Dynamic Queue Management (DQM) system. TIS's Reg Agyeman, explained: "A
key factor in improving bank customer satisfaction levels is minimising
waiting time - which is what the ICICI Bank's DQM system addresses,
automatically assigning incoming customers to relevant counters.
"The DQM software also enables the branch managers to get a real-time
view of the situation on the branch floor and to make adjustments to
the service mix across the counters. Ideally, this should reduce
bottlenecks at any particular counter, reduce customer wait time and
improve customer satisfaction.
"However, DQM reports gathered for analysis showed unexpected queues
building up, which meant that the managers were not using the system to
manage footfall efficiently," he said.
TIS's solution - deliberately placing the learners in a non-financial
services context to help them focus on the learning rather than the
industry setting - means that players study the pattern of incoming
aircraft, both in terms of numbers and required services. Players can
then set up specific services at the different airport hangars and
watch the airport in action.
Agyeman commented: "ICICI Bank Process Managers were impressed with the
game's graphical richness and innovative instructional design strategy.
They found that the DQM GamBLs™ provided an innovative, immersive
environment where they could practise their skills at queue management,
while enjoying a ‘fun experience'.
"Since the game only lasted 15 minutes or so, managers were receptive
to trying it out during the course of a normally busy day. Finally, the
competitive nature of the game also helped acceptance among the target
audience."
Based on this feedback from the users, ICICI Bank is rolling out the
DQM GamBLs™ across its vast network of branches.
"We're delighted that this slightly unusual approach to a learning need
in the financial service sector, which ensures that the right customers
get the right service at the right time, has been recognised by winning
a prestigious IITT Award," said Alan Samuel, head of TIS in the UK.
Now in their 12th year, the Awards are firmly established as the
benchmark for excellence throughout the IT training industry. They
recognise and celebrate outstanding examples of high standards, best
practice, innovation and excellence across the IT Training industry.
All completed entries were assessed by an independent panel of judges,
followed by a 30-minute presentation to a separate judging panel for
each award. These presentations took place during November/December
last year.
End
Notes for editors
About ICICI Bank ( www.icicibank.com
)
ICICI Bank is India's second-largest bank with total assets of about
US$79bn at 31st March 2007. ICICI Bank has a presence in 17 countries,
with India alone having a network of some 950 branches and extension
counters and over 3,300 ATMs.
The bank offers a wide range of banking products and financial services
to corporate and retail customers through a variety of delivery
channels and specialised subsidiaries. Their services cover investment
banking, life and non-life insurance, venture capital and asset
management.
ICICI Bank has its branches and subsidiaries spread all over the globe
and have several International Finance Centers in the USA, United Arab
Emirates, China, South Africa, and Bangladesh. In India, ICICI Bank is
the most valuable bank in terms of market capitalisation. The bank's
equity shares are listed in India on the Bombay Stock Exchange and the
National Stock Exchange of India Limited.
About the Institute of IT Training (IITT)
The Institute of IT Training (IITT) is a professional body that helps
to prepare classroom trainers, courseware designers and developers,
online tutors, training managers and consultants to equip UK business
for success in the new global economy. It aims to develop and promote
the prestige, professionalism, integrity and raise the standards of the
IT training profession in the corporate, IT vendor and IT training
provider sectors.
About Tata Interactive Systems (TIS)
Tata Interactive Systems (TIS), a
global leader in e-learning, is a part of the $22bn Tata Group. Truly
international, TIS has a presence across the US, Canada, UK, Australia,
New Zealand, the Middle East, Japan, India, and mainland Europe. TIS
offers corporations, universities, schools, publishers, and government
institutions a diversified and innovative bouquet of learning and
training solutions including Simulation-based Learning Objects (SimBLs),
Story-based Learning Objects (StoBLs), courseware and curriculum
design, special needs education, assessments, electronic performance
support systems (EPSS), mobile learning, along with other corporate
training and consultancy services. Our multi-disciplinary expertise and
16 years' experience across domains helps us design e-learning
programmes that are unique to clients' requirements and specifically
crafted to boost knowledge retention and application.
Apart from holding ISO 9001 certification, TIS is the only e-learning
organisation in the world to be assessed at Level 5 in both the SEI-CMM
and P-CMM frameworks. TIS's quest for excellence is reflected in
numerous prestigious industry awards, including a Silver Brandon Hall
Excellence in Learning Award 2005 and 2004, APEX Award of Excellence in
2005 and 2006, BETT Awards in 2004 and 2006, and two Business World-NID
Design Excellence awards.
For more information log on to
http://www.tatainteractive.com
Further information from:
Alan Samuel, Tata Interactive Systems, 020 7905 0156,
www.tatainteractive.com
Bob Little, Bob Little Press &
PR, 01727 860405, www.boblittlepr.com
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