PRESS INFORMATION ISSUED BY
Bob Little Press & PR
23 Sherwood Avenue, St Albans AL4 9QJ
tel 01727 860405; fax 01727 848544; web www.boblittlepr.com
E-book helps L&D professionals overcome their job-related
Wisdom - combined with a touch of wit - gathered from some 20 years
of discussion and discovery in the learning technologies industry,
particularly as it relates to the corporate learning world, is now
available in e-book form. The e-book, Perspectives on Learning
Technologies (ASIN: B00A9K1VVS; £6.28 / £6.48 + VAT - available from
The Endless Bookcase or from Amazon) contains over 200 pages of
observations on learning technologies related issues and is intended
principally for learning & development professionals.
The book sets out - as concisely as possible - a wealth of
well-thought-out views, often corroborated by rigorous research.
These can be taken at face value and used as shortcuts to help
readers in the planning, practice and politics of 'learning and
development’ (L&D) in their organisations. Or they can be used as
seeds and short cuts to spark readers’ thoughts and theories - so
that they will be able to achieve more with less in a shorter time
and all the other things that L&D professionals are supposed to do.
Commenting on the e-book, Donald H Taylor, Chairman, Learning and
Skills Group, said: "Perspectives on Learning Technologies provides
information on, and insight into, a huge range of factors involved
in for using learning technologies, making this a valuable
Vaughan Waller, an e-learning practitioner in the corporate world
and a well-known writer and commentator on learning technologies,
added: "Among the plethora of books on the subject of technology
based learning, this e-book takes a different line to all the
others. This vade mecum is an exhaustive collection of relatively
short passages which cover every facet of learning, using
"This e-book provides learning and development professionals with
ready-to-use step-by-step instructions applicable to their everyday
challenges," said Dr Ladislava Knihová, a prominent learning
technologist, based in Prague in the Czech Republic. "From a
personal point of view, I value the comprehensive sets of precisely
formulated questions, which help me to deal with numerous
methodological, technical and strategic issues in learning."
The Sydney, Australia-based e-learning professional and Advisory
Board member of the USA’s eLearn magazine, Ryan Tracey, commented:
"The book covers key concepts, from instructional design and
motivation to communities of practice and mobile learning, with a
ship-load in between. Easy-to-read language explains major theories
and models with an eye on practical application.
"Those new to the world of corporate learning will find this work
indispensable in getting up to speed on the big issues, while those
who have been in the industry for years will find the book a handy
refresher -- no doubt learning something new along the way," he
The key premise underpinning the e-book is that times change;
technologies change, and learning technologies change. On the other
hand, people remain human.
According to the book’s author, Bob Little, this means that those
whose job involves identifying the need for; designing; developing;
introducing, and popularising 'learning’ within their organisations
face the same issues that they’ve always faced - even if the advent
of 'learning technologies’ since the 1960s and continuing advances
in technology now mean that there are more learning delivery
mechanisms to choose from than there used to be.
He said: "Buy a book about learning technologies - especially
'e-learning’ or 'online learning’ - and it’ll be out of date almost
before you get to chapter two. That’s because there’s a real
temptation for authors - and, to be fair, for readers- to
concentrate on the 'technology’ and the 'learning delivery’ rather
than the 'learning’ itself.
"With the possible exception of the 'Systems’ section, this book
hopes to redress the balance somewhat - while still being about
learning technologies as well as learning."
Every generation needs to learn the lessons that previous
generations had to learn. That applies not only to the 'learners’
but also to L&D professionals. This is especially true in terms of
understanding the key issues relating to 'learning technologies’.
"From everyone’s perspective, the pace of life may change; the
technology we use will change, but the basic people-related issues
remain the same because, essentially, human beings haven’t changed,"
Bob added. "We all continue to have the same basic needs, as Maslow
outlined, regardless of the age in which we live or the technology
we employ to meet those needs.
"In particular, L&D professionals who’re trying to meet their
organisation’s objectives by using various materials to develop the
skills in these organisations’ workforces, face the same challenges
that L&D professionals have always faced. It’s just that, these
days, they have so many more options and (technology-based) tools in
their armoury that these challenges can seem harder and the dangers
of making a mistake appear to be greater than they used to be.
"Thankfully, this book contains some insights into these
Perspectives on Learning Technologies is available from Amazon at
It’s also available on the Endless Bookcase site at
The price on Amazon is £6.48 + VAT and the price on The Endless
Bookcase is £6.28 + VAT.
About Bob Little Press & PR
Bob Little Press & PR provides business-to-business public relations
(PR) services, telling the truth as you would want it told. Over the
years, it has drawn many of its clients from the learning
technologies sector, especially corporate e-learning. Currently, it
has clients from around the world in this sector and the firm’s
senior partner, Bob Little, is well known internationally as a
writer and commentator on e-learning.
Bob Little Press & PR is committed to:
Providing a personal service to its clients, taking time to
understand each client's specific business goals and strategy.
Ensuring that its clients' messages are presented in the most
effective way through the most effective and cost efficient
Bob Little, Bob Little Press & PR, +44 (0)1727 860405,