Learning Light
Second Floor, Gladstone Building,
1 St James Row, Sheffield, S1 2EU
Tel +44 (0)114 223 2442; Web www.learninglight.com
11th September 2007
Learning Light moves to give UK LearnOnline sales a boost
Learning Light (LL), a non-profit centre of excellence in the use of
learning technologies in the workplace, has appointed business
consultancy GOconsult to help it promote UK LearnOnline learning
materials abroad, especially to countries in Western Europe.
Learning Light (LL) has signed an agreement with Cees Zwaard and Mark
Mattocks, of GOconsult, which will enable GOconsult to help LL manage
the marketing, sales licensing and administration of National Learning
Network (NLN) materials directly and through resellers worldwide - that
is anywhere outside the UK.
Mark Pittaway, LL’s CEO, commented: "Earlier this summer, UK
LearnOnline, a consortium of learning content producers which has
developed the learning content for the NLN and promotes the UK learning
industry on a global scale, appointed LL as a trustee of the
consortium. Our role within the consortium is to be its exclusive
representative to manage the marketing, sales licensing and
administration of the NLN materials directly and through resellers
worldwide."
He added: "We appointed GOconsult on the basis of the extensive
experience of Cees Zwaard and Mark Mattocks. They have worked with many
leading global organisations to deliver commercial solutions and I am
confident that Learning Light will reap the benefits of their input."
Zwaard and Mattocks are the first of a number of specialists that LL
hopes to appoint to help it in its task to help support and promote the
UK’s e-learning industry internationally.
Zwaard was CEO, managing director or consultant to: Columbia Tri-Star
Home Video, SONY Computer Entertainment Europe (i.e. PlayStation),
Gremlin Group PLC, UPC/Chello Broadband (the first broadband company in
Europe) Global Interactive Gaming (GIG), SKY and ZOOtech.
Mark Mattocks, a marketing and business consultant with over 18 years
experience in sport, consumer durables, toys, entertainment, new
technology, bioscience and publishing, has worked with a host of
leading organisations. Mark was previously head of marketing at Orange,
managing the development and launch of Ananova, the World’s First
Virtual Newscaster, the New Media Division of the Press Association and
International Marketing Director for Gremlin Group Plc.
Using their extensive commercial experience GOconsult offers a wide
range of services to help businesses grow, including mentoring,
consultancy and business development and planning implementation.
GOconsult’s Cees Zwaard commented: "In the UK LearnOnline materials, LL
has a great product.
"The UK leads the world in many areas and these learning materials
reflect some of the best aspects of this leadership. As such, they have
much to offer to people and organisations outside the UK."
"We are looking forward to working with LL on this project - which
should bring a number of benefits to ‘UK plc’," he added.
Ends
About Learning Light Ltd
Learning Light is a non-profit organisation that builds relationships
between learning technology researchers, suppliers, buyers and learners
providing learner-centric information to encourage the growth of
learning technologies. By sharing comprehensive research, highlighting
successes and failures, Learning Light helps to promote the learning
technologies community.
Learning Light provides bespoke and individual services to help both
buyers and suppliers of learning technologies (e-Learning). Its current
services include:
Research Services
Providing access to expert insights, advice and guidance built on
indepth research. Helping organisations to effectively implement
learning technologies (e-Learning) and integrate them within their
workflow processes.
Membership Services
Partnering with leading thinkers in the industry and providing a
network for all interested in the field to share information,
knowledge, insight, experience and expertise, through utilising online
community tools, networking events, conferences and guru seminars.
Professional Services
Our highly experienced team offers organisations access to range of
competitively priced consultancy services supporting buyers with the
effective implementation of their learning technology (e-Learning)
requirements. And, for suppliers, helping to provide a range of
services to assist market awareness and generate growth.
In addition, Learning Light provides a comprehensive Professional
Development programme to help Learning & Development professionals
understand the significance of learning technologies in the workplace
today and how to effectively implement them within the workflow
processes of their organisation.
Sheffield-based Learning Light is supported by Yorkshire Forward, the
regional development agency for Yorkshire, and the Humber and Objective
1 South Yorkshire.
Further information from:
Mark
Pittaway/ Kay Simpson, Learning Light, 0114 201 5703
Bob Little, Bob Little Press & PR, 01727 860405
www.learninglight.com
